{"id":5354,"date":"2025-02-10T00:00:00","date_gmt":"2025-02-10T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/how-is-ai-changing-creative-processes-or-the-brand-experience\/"},"modified":"2026-02-16T17:05:50","modified_gmt":"2026-02-16T17:05:50","slug":"como-esta-cambiando-la-ia-los-procesos-creativos-o-la-experiencia-de-marca","status":"publish","type":"post","link":"https:\/\/multilem.yourcode-staging.com\/es\/como-esta-cambiando-la-ia-los-procesos-creativos-o-la-experiencia-de-marca\/","title":{"rendered":"C\u00f3mo est\u00e1 cambiando la IA los procesos creativos o la experiencia de marca?"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000″ scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000″ overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb0″ custom_height_phone=\u00bb10vw\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb left_padding_phone=\u00bb5%\u00bb constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb5%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb class=\u00bbrow_b_about_sub\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb7\/12″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb offset=\u00bbvc_col-xs-12″][vc_column_text css_animation=\u00bbslideInLeft\u00bb css=\u00bb.vc_custom_1768825161978{margin-bottom: 0px !important;}\u00bb text_direction=\u00bbdefault\u00bb el_class=\u00bbsub_title\u00bb]\n
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La Inteligencia Artificial (IA) ha dejado de ser una visi\u00f3n futurista para convertirse en una fuerza transformadora de la creatividad. Multilem, atenta a las tendencias del sector, lidera esta revoluci\u00f3n, explorando nuevas formas de innovaci\u00f3n en el dise\u00f1o, la narraci\u00f3n y las experiencias de marca. Para comprender mejor el impacto de la IA, la empresa pregunt\u00f3 a su equipo c\u00f3mo est\u00e1 dando forma a estos procesos.<\/p>\n

El cambio en el dise\u00f1o 3D y la narrativa de marca con la IA<\/h4>\n

La Inteligencia Artificial (IA) est\u00e1 acelerando el proceso creativo, permitiendo a los dise\u00f1adores explorar ideas con mayor rapidez y profundidad. En el dise\u00f1o 3D, por ejemplo, la IA permite experimentar y ajustar conceptos al instante, liberando a los creativos de tareas repetitivas y dejando m\u00e1s tiempo para la innovaci\u00f3n. Como dice Eduardo Fonseca, la IA permite dedicar m\u00e1s tiempo a la creatividad, en lugar de perderse en procesos que consumen mucho tiempo. Para Ana Coelho, la IA es un socio creativo que potencia la intuici\u00f3n humana en la creaci\u00f3n.<\/p>\n

Eduardo Fonseca, dise\u00f1ador 3D junior de Multilem Portugal, explica: \u00abHoy podemos dedicar m\u00e1s tiempo a la creatividad y la innovaci\u00f3n, en lugar de perdernos en procesos repetitivos y lentos. Con la IA, las tareas que antes eran mon\u00f3tonas ahora pueden resolverse con unos pocos clics.\u00bb Ana Coelho, Dise\u00f1adora 2D Senior, a\u00f1ade: \u00abLa IA es un socio creativo. El futuro del dise\u00f1o ser\u00e1 una colaboraci\u00f3n continua entre la intuici\u00f3n humana y la inteligencia artificial.\u00bb<\/p>\n

La IA redefine las experiencias de marca inmersivas<\/h4>\n

La IA est\u00e1 redefiniendo las experiencias de marca al permitir la personalizaci\u00f3n en tiempo real, ofreciendo interacciones emocionales y \u00fanicas para cada participante.<\/p>\n

Como explica Eduardo Rebelo, dise\u00f1ador 3D junior de Multilem Portugal: \u00abLa IA ya est\u00e1 dando forma al futuro de estas experiencias. Las agencias son cada vez m\u00e1s capaces de crear y mejorar ideas, y la IA es esencial para optimizar el tiempo en un \u00e1mbito en el que los proyectos tienen plazos ajustados. Ahora tenemos m\u00e1s tiempo para imaginar y crear\u00bb.<\/p>\n

Para Lu\u00edsa Castro, Dise\u00f1adora 2D Senior, la personalizaci\u00f3n es la clave: \u00abLa IA puede utilizarse para crear experiencias a medida, basadas en las interacciones e intereses de cada visitante. Esta personalizaci\u00f3n lleva la experiencia a un nivel en el que el visitante se siente realmente \u00fanico y valorado por la marca.\u00bb<\/p>\n

La fusi\u00f3n de los mundos f\u00edsico y digital, o el concepto \u00abphygital\u00bb, est\u00e1 ganando protagonismo como una tendencia apasionante. Lu\u00eds Castanheira, dise\u00f1ador 3D de Multilem Middle East, afirma: \u00abAhora podemos interactuar en directo con robots o avatares, o generar gr\u00e1ficos de v\u00eddeo que reflejen las emociones de las personas. La IA ofrece infinitas soluciones y oportunidades. El futuro es fascinante\u00bb.<\/p>\n

Virginia Fiorini, Directora de Marketing Global, a\u00f1ade: \u00abEl futuro de las experiencias inmersivas reside en crear interacciones phygital que amplifiquen la narrativa, profundicen en el compromiso y dejen una huella duradera. En \u00faltima instancia, lo que realmente importa son las emociones y las conexiones humanas.\u00bb<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/6″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb5vh\u00bb custom_height_tablet=\u00bb2vh\u00bb custom_height_phone=\u00bb2vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb5\/6″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350″][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n

Herramientas de IA que est\u00e1n transformando la creatividad<\/h4>\n

La IA est\u00e1 cambiando la rutina creativa, con herramientas innovadoras que aceleran los procesos y ofrecen nuevas posibilidades. Algunas de las m\u00e1s impactantes son Midjourney y Adobe Firefly para el dise\u00f1o, D5 Render para el renderizado, ChatGPT para la redacci\u00f3n publicitaria y Metricool para el an\u00e1lisis de datos. Como subraya Ana Coelho, \u00abla IA no sustituye a la creatividad humana, sino que la amplifica. Nos libera de tareas repetitivas y nos permite centrarnos en lo que realmente importa: la innovaci\u00f3n y la exploraci\u00f3n.\u00bb<\/p>\n

La IA como acelerador de la creatividad<\/h4>\n

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