{"id":5374,"date":"2025-02-05T00:00:00","date_gmt":"2025-02-05T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/transparencia-simbiosis-y-comunicacion\/"},"modified":"2026-02-16T17:38:54","modified_gmt":"2026-02-16T17:38:54","slug":"transparencia-simbiose-e-comunicacao","status":"publish","type":"post","link":"https:\/\/multilem.yourcode-staging.com\/pt-pt\/transparencia-simbiose-e-comunicacao\/","title":{"rendered":"TRANSPAR\u00caNCIA, SIMBIOSE E COMUNICA\u00c7\u00c3O"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”row_b_about_sub”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css_animation=”slideInLeft” css=”.vc_custom_1768825161978{margin-bottom: 0px !important;}” text_direction=”default” el_class=”sub_title”]\n
NEWS<\/h5>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”row_b_about_title”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][divider line_type=”No Line” custom_height=”2vw” custom_height_tablet=”0″ custom_height_phone=”0″][vc_custom_heading text=”TRANSPAR\u00caNCIA, SIMBIOSE E COMUNICA\u00c7\u00c3O” font_container=”tag:h1|font_size:5vw|text_align:left|color:%23FFFFFF|line_height:5vw” use_theme_fonts=”yes” css=”” el_class=”h_banner”][divider line_type=”No Line” custom_height=”5vw”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”447″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” translate_y_phone=”-8vh” el_class=”seta_banner” img_link=”#see_more” max_width_custom=”100px” max_width_custom_tablet=”70px” max_width_custom_phone=”70px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”see_more” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_column_text css=”.vc_custom_1771263495194{margin-bottom: 10px !important;}” text_direction=”default”]FEVEREIRO 05TH, 2025[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Por Event Point<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”3vh” custom_height_tablet=”1vh” custom_height_phone=”1vh”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]Transpar\u00eancia, simbiose, cocria\u00e7\u00e3o, colabora\u00e7\u00e3o e comunica\u00e7\u00e3o foram palavras muito presentes na sess\u00e3o \u2018Os desafios da rela\u00e7\u00e3o entre fornecedores, ag\u00eancias e clientes\u2019, que contou com Joaquim Silva (Feeders), Lu\u00eds Matos Chaves (Multilem), Ricardo Bonacho (Imppacto) e S\u00f3nia Brochado (Btrust) na modera\u00e7\u00e3o.<\/strong><\/p>\n

Lu\u00eds Matos Chaves referiu que os clientes querem \u201ctranspar\u00eancia na rela\u00e7\u00e3o, \u201cflexibilidade e agilidade\u201d e ser uma \u201cparte ativa no processo\u201d. E tudo isso obriga a que a sincroniza\u00e7\u00e3o entre ag\u00eancia e o fornecedor seja \u201ctotal\u201d.\u00a0 Tamb\u00e9m Joaquim, Silva entende que as cadeias de valor s\u00e3o hoje cada vez mais \u201cpressionadas para responder mais rapidamente e mais agilmente; portanto, o papel entre todos \u00e9 cada vez mais simbi\u00f3tico\u201d.<\/p>\n

O que se procura cada vez mais nos servi\u00e7os de catering \u00e9 cocria\u00e7\u00e3o, criatividade, personaliza\u00e7\u00e3o e customiza\u00e7\u00e3o, segundo Ricardo Bonacho, que lembrou que, depois, \u00e9 a \u201ccomponente financeira\u201d que acaba por influenciar o resultado final, que pode ser mais criativo, diferenciador ou personalizado.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5vh” custom_height_tablet=”2vh” custom_height_phone=”2vh”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]E os desafios da rela\u00e7\u00e3o entre fornecedores, ag\u00eancias e clientes, de acordo com o respons\u00e1vel da Imppacto, existem em tr\u00eas dimens\u00f5es: comunica\u00e7\u00e3o, , \u201cpara gerir as expectativas daquilo que vamos apresentar face \u00e0quilo que est\u00e3o \u00e0 espera que seja o nosso servi\u00e7o\u201d; prazos, \u201c o prazo que temos para fazer propostas acaba por n\u00e3o ser nenhum\u201d e quando se fala de comida \u00e9 preciso tempo; e or\u00e7amento, \u201cmuitas vezes pretende-se fazer omeletes sem ovos\u201d, e assim \u00e9 dif\u00edcil \u201cser criativo, inovador e sustent\u00e1vel\u201d. Defendeu que o catering deve estar envolvido desde o in\u00edcio do processo.<\/p>\n

Para o Luis Matos Chaves, o desafio \u00e9 manter o \u201cprincipio da excel\u00eancia\u201d, num contexto de timings apertados e de clientes cada vez mais exigentes. Por isso, toda a cadeia de valor deve ter \u201cdisponibilidade e dedica\u00e7\u00e3o\u201d\u201d. A reten\u00e7\u00e3o de talento \u00e9 tamb\u00e9m um desfio e lembrou que, nesta \u00e1rea, s\u00e3o precisas pessoas com perfil e aptas para os picos de adrenalina, mas que tamb\u00e9m \u00e9 preciso \u201ccompens\u00e1-las adequadamente\u201d. Afinal, \u201cas pessoas s\u00e3o o maior ativo nesta ind\u00fastria, portanto, temos de saber cuidar delas\u201d.<\/p>\n

Joaquim Silva entende que \u201ctudo se resume a timings, a tempo\u201d; tempo esse que \u00e9 necess\u00e1rio para procurar solu\u00e7\u00f5es disruptivas e sustent\u00e1veis. \u00c9 preciso valorizar o tempo, que \u00e9 \u201cfundamental\u201d. Em complemento, Lu\u00eds Matos Chaves defendeu a utiliza\u00e7\u00e3o de ferramentas para que o tempo seja usado de \u201cforma eficiente\u201d e mais transpar\u00eancia nas rela\u00e7\u00f5es.<\/p>\n

Outras ideias deixadas na sess\u00e3o s\u00e3o que existe uma maior sinergia entre os players da industria ap\u00f3s a pandemia; que os briefings s\u00e3o tanto melhores quanto mais exaustivos forem; que quanto mais transparente, aberta e objetiva for a comunica\u00e7\u00e3o entre as partes, mais f\u00e1cil ser\u00e1 gerir as expectativas; e que a \u00e9tica e a conduta dos parceiros s\u00e3o importantes, tal como a seriedade e a confian\u00e7a.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”5147″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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