{"id":5415,"date":"2025-01-09T00:00:00","date_gmt":"2025-01-09T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/arranque-de-2025-con-reconocimientos-internacionales\/"},"modified":"2026-02-18T14:29:08","modified_gmt":"2026-02-18T14:29:08","slug":"arranque-de-2025-com-reconhecimentos-internacionais","status":"publish","type":"post","link":"https:\/\/multilem.yourcode-staging.com\/pt-pt\/arranque-de-2025-com-reconhecimentos-internacionais\/","title":{"rendered":"Arranque de 2025 com Reconhecimentos Internacionais!"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”row_b_about_sub”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css_animation=”slideInLeft” css=”.vc_custom_1768825161978{margin-bottom: 0px !important;}” text_direction=”default” el_class=”sub_title”]\n
NEWS<\/h5>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” 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column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][divider line_type=”No Line” custom_height=”2vw” custom_height_tablet=”0″ custom_height_phone=”0″][vc_custom_heading text=”Arranque de 2025 com Reconhecimentos Internacionais!” font_container=”tag:h1|font_size:5vw|text_align:left|color:%23FFFFFF|line_height:5vw” use_theme_fonts=”yes” css=”” el_class=”h_banner”][divider line_type=”No Line” custom_height=”5vw”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”447″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” translate_y_phone=”-8vh” el_class=”seta_banner” img_link=”#see_more” max_width_custom=”100px” max_width_custom_tablet=”70px” max_width_custom_phone=”70px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”see_more” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” 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Damos in\u00edcio a 2025 com uma conquista hist\u00f3rica para a Multilem e para o nosso estimado cliente, a Autoridade Saudita de Turismo (STA). O Festival de Turismo da Ar\u00e1bia Saudita no Templo do C\u00e9u em Pequim \u2013 Festival Lai Ba Saudi Travel \u2013 o nosso primeiro evento B2C na China, destacou-se como refer\u00eancia global no marketing cultural e tur\u00edstico, arrecadando dois prestigiados pr\u00e9mios:<\/p>\n

\u2022 Pr\u00e9mio de Melhor Caso de Marketing Transfronteiri\u00e7o (2023-2024) da Advertising Billboard
\n\u2022 Pr\u00e9mio Anual de Promo\u00e7\u00e3o de Turismo no Estrangeiro da Jiemian News<\/p>\n

Estes reconhecimentos refor\u00e7am o compromisso da Multilem em oferecer experi\u00eancias de marca inovadoras e impactantes que cativam p\u00fablicos e unem culturas.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider 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text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]O Papel da Multilem no Sucesso do Festival<\/strong><\/p>\n

O Festival Lai Ba Saudi Travel representou uma s\u00e9rie de marcos hist\u00f3ricos \u2014 n\u00e3o s\u00f3 como o primeiro evento B2C da Multilem na China, mas tamb\u00e9m como o primeiro evento a obter acesso ao ic\u00f3nico Jardim Tiantan (Templo do C\u00e9u) em Pequim.<\/p>\n

Em apenas 72 horas, mais de 300 colaboradores da Multilem constru\u00edram 7.000 metros quadrados de ativa\u00e7\u00f5es de marca e experi\u00eancias imersivas para o festival de oito dias, que recebeu mais de 500.000 visitantes. Este ambicioso projeto foi um testemunho da nossa capacidade de executar eventos em grande escala com precis\u00e3o, criatividade e agilidade.<\/p>\n

O festival ofereceu aos participantes uma jornada multi-sensorial pela cultura saudita, incluindo:<\/p>\n

\u2022 Espet\u00e1culos ao vivo, incluindo a dan\u00e7a tradicional Ardah e da pe\u00e7a de teatro Legend of Lanterns.
\n\u2022 Ativa\u00e7\u00f5es culturais interativas, como demonstra\u00e7\u00f5es de tecelagem Sadu e degusta\u00e7\u00e3o de caf\u00e9 \u00e1rabe tradicional e t\u00e2maras.
\n\u2022 Experi\u00eancias imersivas que destacaram a beleza de Diriyah, AlUla e Jeddah atrav\u00e9s de exibi\u00e7\u00f5es din\u00e2micas.
\nOs resultados s\u00e3o impressionantes:
\n\u2022 1,2 mil milh\u00f5es de impress\u00f5es medi\u00e1ticas, ampliando a visibilidade global da Ar\u00e1bia Saudita.
\n\u2022 86.000+ contactos gerados para futuras oportunidades no sector do turismo.
\n\u2022 5.400 pacotes de viagem vendidos, refor\u00e7ando as rela\u00e7\u00f5es comerciais com 14 parceiros estrat\u00e9gicos.<\/p>\n

Desde a cria\u00e7\u00e3o de narrativas imersivas \u00e0 gest\u00e3o log\u00edstica de um evento t\u00e3o complexos, a Multilem demonstrou porque \u00e9 o parceiro de confian\u00e7a da STA na entrega de ativa\u00e7\u00f5es culturais de excel\u00eancia mundial.<\/p>\n

 <\/p>\n

Um Legado de Parcerias e Inova\u00e7\u00e3o<\/strong><\/p>\n

A nossa parceria com a STA, estabelecida em 2019, tem sido essencial para elevar a marca de turismo da Ar\u00e1bia Saudita. Juntos, lev\u00e1mos a cultura saudita a audi\u00eancias de cinco continentes, consolidando a sua presen\u00e7a em mercados internacionais estrat\u00e9gicos atrav\u00e9s de ativa\u00e7\u00f5es de grande impacto. O Festival Lai Ba Saudi Travel \u00e9 um exemplo brilhante do que podemos alcan\u00e7ar juntos: criar eventos que conectam culturas, inspiram audi\u00eancias e geram resultados concretos.<\/p>\n

Um Marco Cultural<\/strong><\/p>\n

O Festival de Turismo da Ar\u00e1bia Saudita no Templo do C\u00e9u, em Pequim, foi uma celebra\u00e7\u00e3o da harmonia e interc\u00e2mbio cultural. Entre os destaques do evento, encontr\u00e1mos:<\/p>\n

\u2022 Exposi\u00e7\u00f5es Culturais: Mostras de artesanato tradicional, como joalharia em prata, cer\u00e2mica e tecelagem Sadu, que trouxeram a heran\u00e7a saudita \u00e0 vida.
\n\u2022 Experi\u00eancias Interativas: Visitantes exploraram marcos sauditas, aprenderam sobre planeamento de viagens e captaram mem\u00f3rias com cen\u00e1rios deslumbrantes do Templo do C\u00e9u.
\n\u2022 Alcance Global: Mais de 55 meios de comunica\u00e7\u00e3o cobriram o evento, contribuindo para a sua influ\u00eancia global e presen\u00e7a digital massiva.<\/p>\n

 <\/p>\n

Perspetivas para o Futuro<\/strong><\/p>\n

Este marco extraordin\u00e1rio inspira-nos a continuar a construir pontes e a criar experi\u00eancias transformadoras de marca. Na Multilem, a nossa miss\u00e3o permanece clara: redefinir o que \u00e9 poss\u00edvel em ativa\u00e7\u00f5es culturais e de marca, criando conex\u00f5es que transcendem fronteiras e ressoam entre culturas.<\/p>\n

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