{"id":5541,"date":"2025-09-10T00:00:00","date_gmt":"2025-09-10T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/expo-2025-osaka-4-learnings-of-wonders-of-arabia\/"},"modified":"2026-03-10T11:47:24","modified_gmt":"2026-03-10T11:47:24","slug":"expo-2025-osaka-4-aprendizagens-de-wonders-of-arabia","status":"publish","type":"post","link":"https:\/\/multilem.yourcode-staging.com\/pt-pt\/expo-2025-osaka-4-aprendizagens-de-wonders-of-arabia\/","title":{"rendered":"Expo 2025 Osaka: 4 aprendizagens de \u2018Wonders of Arabia\u2019"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#000000&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; 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column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0&#8243; custom_height_phone=&#8221;10vw&#8221;][vc_column_text css=&#8221;.vc_custom_1771845175846{margin-bottom: 10px !important;}&#8221; text_direction=&#8221;default&#8221;]OUTUBRO 16TH, 2025[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Por <span class=\"escrito_by\">Multilem<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221; custom_height_tablet=&#8221;1vh&#8221; 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column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;grow-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; delay=&#8221;350&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Na Expo 2025 Osaka, mais de 64.500 visitantes experienciaram a cultura saudita atrav\u00e9s de Wonders of Arabia, um projeto imersivo concebido pela Multilem para a Saudi Tourism Authority. Para al\u00e9m de celebrar 70 anos de rela\u00e7\u00f5es diplom\u00e1ticas entre a Ar\u00e1bia Saudita e o Jap\u00e3o, o projeto deixou-nos aprendizagens essenciais sobre como gerar impacto significativo num palco global e elevar o futuro das brand experiences.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. O poder do storytelling cultural<\/strong><\/p>\n<p>A experi\u00eancia levou os visitantes numa viagem por AlUla, Diriyah, Riyadh e o Mar Vermelho, cruzando elementos tradicionais como a caligrafia \u00e1rabe e o artesanato com \u00edcones contempor\u00e2neos como a F\u00f3rmula 1 e Cristiano Ronaldo. 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Gerir audi\u00eancias de grande escala<\/strong><\/p>\n<p>Com picos superiores a 2.400 visitantes em simult\u00e2neo e filas di\u00e1rias prolongadas, a gest\u00e3o de fluxos foi determinante para garantir uma experi\u00eancia imersiva sem comprometer a qualidade.<\/p>\n<p>A aprendizagem: o design de experi\u00eancia \u00e9 tamb\u00e9m design operacional. A capacidade da Multilem para gerir a complexidade \u00e9 central na cria\u00e7\u00e3o de experi\u00eancias globais fluidas e consistentes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Experi\u00eancias como pontes culturais<\/strong><\/p>\n<p>Este projeto foi mais do que um pavilh\u00e3o \u2014 foi uma ponte cultural entre a Ar\u00e1bia Saudita e o Jap\u00e3o. Um lembrete de que as experi\u00eancias imersivas t\u00eam o poder de ligar pa\u00edses, culturas e vis\u00f5es de futuro.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. 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